Open job postings collecting dust. Employees being poached left and right. Grumblings as the remaining staff are stretched to the limits. These are signs of the times – but do they have to be?
The old model of recruitment and retention is broken. It’s reactionary, ineffective, and costly. Instead of waiting to address immediate hiring needs (while competing against countless employers doing the same), your company can shift to a proactive recruitment strategy by positioning your organization as an employer of choice.
Let’s change how you attract and keep top talent. Riveter Design and Wayforward have teamed up to offer holistic employer branding services.
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What is employer
branding?
Your employer brand focuses on your authentic reputation as a place to work. It speaks directly to employees (current and future) and clearly articulates the company’s culture and experience. This brand is separate from how you market products and services, although the two should family.
Let’s be clear – you have an employer brand, whether you recognize it or not. If you don’t take ownership of the brand, you allow job seekers (or, worse, your competitors) to control the conversation.
Employer branding is not a fleeting trend, having been leveraged by leading organizations for nearly 20 years. Yet, this underutilized strategy could be your secret weapon that delivers undeniable outcomes.
28%
reduction in employee turnover
30%
more qualified applicants
2X
50%
the cost to hire
As fast to hire applicants
all angles.
There’s a reason (actually a few) why most companies struggle to develop a strong employer brand in-house. First, it’s a heavy lift that requires a range of disciplines. Second, an outside perspective is often necessary to honestly assess your company’s strengths and weaknesses.
That’s where Riveter and Wayforward come in. With our diverse expertise and collaborative process, we bring an effective one-two punch to employer branding. Yes, you heard that right – HR and marketing folks working together for a common goal.
Wayforward is a strategic people leadership firm focused on organizational development and engagement.
We solve marketing problems with proven HR strategies.
Riveter is a micro-agency providing scalable
marketing strategy, branding, and design services.
We solve HR problems with creative marketing.
Tackling your
employer brand from
How we get
there.
We take a genuine look at your organization through several research methodologies, including in-depth interviews with a cross-section of your team.
Research
We help identify a sample group of employees who can speak passionately about their work experience and be featured in the campaign to enhance the credibility of the messaging.
Employee Evangelists Selection
Our creative team develops all the assets and tools needed to launch the campaign, including a revamped Careers page, vibrant employer brand video, communication materials, and social media content strategy.
Implementation and Promotion
This is the cornerstone of your employer brand. Leveraging insights from the research phase, we develop an ownable, persuasive statement on why a qualified candidate should want to join your company.
This is done in conjunction with a competitive analysis - a look at the value propositions being touted by everyone else who’s drawing from the same candidate pools.
Employer Value Proposition Development
With guidance from your HR team, we isolate key roles that would benefit from continuous recruiting and update job descriptions to align with the new EVP.
Job Description Refresh
To stay top-of-mind with candidates until an appropriate position opens, we create a workflow that sends quarterly emails to your lead database.
Candidate Lead Nurturing
Let's get to
Submit
Reach out to schedule a consult with our team. We’re happy to share more about our unique employer branding process and examples of our successful campaigns.
Dustin Snyder
Founder & Chief Advisor
Wayforward Associates
dustin@wayforward.work
Lauren Molenda
Co-Owner & Brand Strategist
Riveter Design
lauren@riveterdesign.com
work.
Let's get to
Reach out to schedule a consult with our team. We’re happy to share more about our unique employer branding process and examples of our successful campaigns.
Dustin Snyder
Founder & Chief Advisor
Wayforward Associates
dustin@wayforward.work
Lauren Molenda
Co-Owner & Brand Strategist
Riveter Design
lauren@riveterdesign.com
work.
Thank
you!
We will be in touch. Please look out for an email from Dustin.We look forward to meeting you!
